Seasonal Slowdown Strategy 4 – Hit the Trail

By MollyandLaney

Earlier we shared the 3rd strategy with you, Moderate Makeover, that included how you can make a tremendous impact by improving on the “little things”.  Our Seasonal Slowdown Strategies Series, covers how to not only have an awareness of how important it is to track revenues from past years but also to proactively prepare for your slowdown so you can have a plan in place and come out on top when this traditionally depressing, energy-sucking phase ends.
Here is the 4th strategy of the 10 Seasonal Slowdown Strategies you can implement with minimal time, money and distress.

10 Seasonal Slowdown Strategies
#4. Hit the Trail. This is one of our favorites. Again, on your Money Days schedule time to go around to your local nursing homes, assisted living facilities, banks, funeral homes, churches – whatever the customary institutions are in your area where you can show up, bearing gifts of course. Trail mix is a more popular option than cookies or cake as many people are now more health conscious. Chocolates and donuts are no longer “IN” in many areas.   If you have traditionally been the one, as the business owner, that has taken care of this type of marketing – consider bringing a team member with you.  Not only can you introduce the team to some of your best strategic alliances as another point of contact for your firm but you will be relieving some of the pressure off you. This is the best “real time” training you can ever offer for your team member.  There is NO BETTER training than letting a team member see you in action. This one strategy alone will start to pay off within the next six months, we guarantee it. However, this trick is to not only implement this as a seasonal suggestion but to create a consistent monthly habit where you “hit the trail”.

As you make a habit of “dropping by”, you will notice people begin to remember you and have questions for you about people who need your help.  Don’t be surprised when you hear “oh hey, I have a client/patient I’ve been meaning to call you about who needs your help”. 
 
Stay tuned for Strategy #5!  If you missed previous strategies, The Coffee Clutch, Dialing for a Difference, or Moderate Makeover click here .

Share!  What have you done to proactively plan for your traditional slowdown? We very much welcome what has worked for you.
In your corner,
Molly and Laney

Seasonal Slowdown Strategy – Moderate Makeover

By MollyandLaney

In our Seasonal Slowdown Strategies Series, we talked about how every marketplace and virtually every industry experiences a seasonal slowdown at the exact same time, each and every year. We’ve been sharing ten strategies to not only have an awareness of when that is for you (this would require being able to track revenues from past years) but also to proactively prepare for it so you can have a plan in place and come out on top when this traditionally depressing, energy-sucking phase ends.
Here the third strategy of the 10 Seasonal Slowdown Strategies you can implement with minimal time, money and trauma.
The Ultimate Seasonal Slowdown Plan
3. Moderate Makeover. Schedule 2 full Growth Days (typically Fridays) to spend on reviewing all your marketing collateral such as your welcome letters, flyers, website, etc. So many times when we open up our own websites we see “little” things that we want to refine or make simple edits too but we can’t get too because it seems like such a massive, overwhelming project.  If you schedule 1 day at the start of the month and 1 at the end of the month, you can hammer out a tremendous amount of small things that will make a dramatic impact and also put some gas back into everyone’s tank about your message and the marketplace.  Note, you can also do a review of brochures but we like to start with things that don’t cost you money to reprint or hire a graphic designer for.  You can make a tremendous impact by improving on the “little things”.
Stay tuned for Strategy #4!  If you missed previous strategies, The Coffee Clutch and Dialing for a Difference, click here .
Share!  What have you done to proactively plan for your traditional slowdown? We very much welcome what has worked for you!
To your continued success,
Molly and Laney